Author: Mr. Faisal Al-Rasheed – Head of Marketing Department at “Consult Pro”

• Criteria for selecting a marketing consultant (based on business size and market type)
• The difference between a Consultant and an Agency
• Successful commission model: profit share vs. fixed fee
• Critical mistakes when dealing with marketing consultants

Self-Assessment Checklist:
✔ Number of successful campaigns managed
✔ Knowledge of analytics tools (Google Analytics, HubSpot)
✔ Understanding of local market culture

Written by Dr. Sarah Al-Qahtani